BESTIVAL Masterclass 2024: Innovation

Why should you and your guests come to Berlin? What does our city offer that makes it a top destination for MICE events and cultural experiences? Find out for yourself! The BESTIVAL is our invitation for you to get to know Berlin and its partners in the event and travel industry.

In the INNOVATION Masterclass, we explore how congress formats can be reimagined to improve the individual event experience, both on-site and beyond.

Participants gain insights into the diverse range of event service providers in Berlin through site visits and discussions with experts. The exchange of experiences helps foster knowledge for innovative event formats.

The two-day program provides space for exchange, reflection, and inspiration.